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T.J. Callaway (BBA ’07) is the founder and CEO of Onward Reserve, a gift and apparel retail brand founded in Athens, GA in 2012. The business has been part of the Bulldog 100 five times. It includes 12 locations as well as an e-commerce business, and there is a network of over 100 stores that carry the brand.  

T.J. serves on the Alumni Association Board and is a past president of the UGA Alumni Association Young Alumni Council. He was recognized as a member of the 40 under 40 class of 2012 and honored with the Young Alumni Award in 2018. 

T.J. and his wife Catherine (BSFCS ’07) signed an Innovators’ Pledge in 2021.